The Role of the Fashion Industry and Muslim Celebgrams in Constructing Contemporary Muslim Fashion Trends among Female Students

The widespread of the fashion industry, which heavily utilizes Instagram platform for marketing, influences trends Muslim fashion. Additionally, image presented by Muslimah influencers also contributes to shaping standards contemporary clothing. This study aims explore role industry and in constructing attire. focuses on observing this phenomenon among female students at Sunan Kalijaga State Islamic University Yogyakarta. By utilizing Giddens' theory structuration with descriptive interpretive analysis, changes are seen as outcomes process structuration. internal dynamics within individuals who have a tendency appear fashionable without compromising their religiosity serve form self-identity representation. At same time, there external structures that influence them determining clothing, namely factors industry's influencer images. article argues created through existence agency factors, where interests involved.